Our Brand Portfolio

Leading Brands has developed an enviable portfolio of proprietary brands. Our beverage brands include TrueBlue™, TREK® Natural Sports Drink, NITRO™ Energy Drink, Infinite Health™, Caesar’s Caesar Cocktail®, and Country Harvest® Natural Juices.

With each brand, we strive to provide the highest possible quality and the lowest possible price to the consumer while maintaining a reasonable margin expectation. For each product we have developed the brand concept, formulations, designed the packaging and labels, the marketing and promotional plans and developed the distribution and listing programs across North America.

For more information about each of our brands, browse the list below:

	TrueBlue® North America's only national blueberry brand			LiteBlue™ 50% less calories than TrueBlue
	TREK® Natural Sports Drinks			NITRO™ by TREK® Energy Drinks
	Infinite Health™ Water Enhanced with vitamins, calcium, and soy extracts			Caesar's Caesar Cocktail® Tomato clam cocktails
	Country Harvest® Natural fruit juices