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Ralph D. McRae
Chairman and CEO
Leading Brands, Inc.
Toll Free: 1-800-729-2746 ext. 238
[email protected]

Strategic Growth International
Stan Altschuler
(516) 829-7111
[email protected]
or
Strategic Growth International, Inc.
David Waldman
(516) 829-7111


Leading Brands Enters into new Multi-Year Bottling Agreement for Gatorade

Jan. 25, 2002--VANCOUVER, British Columbia-- Canada's largest independent, fully integrated food and beverage brand management company, is pleased to announce that it has entered into a new, multi-year packaging agreement with the Gatorade division of Pepsi-Cola Canada Ltd.

The agreement provides for increased volumes and possible product extensions to be bottled by Leading Brands.

Leading Brands Senior Vice-President Tim Dagg said: "We are extremely pleased to be able to enhance our relationships with this great company. We work hard to provide our customers with the highest quality bottling services possible. We are proud to be able to continue this relationship."

We Build Brands™
© 2002 Leading Brands, Inc

Leading Brands, Inc. is the largest independent, fully integrated food and beverage brand company in Canada. The Company's unique Integrated Distribution System (IDS) (TM) offers turnkey, one-stop shopping to food and beverage brand owners. Its subsidiary, Quick, Inc. is building a home replenishment and delivery system for the new economy.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of rawmaterials and economic uncertainties, including currency.

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