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Ralph D. McRae
Chairman and CEO
Leading Brands, Inc.
Toll Free: 1-800-729-2746 ext. 238
[email protected]

Strategic Growth International
Stan Altschuler
(516) 829-7111
[email protected]
or
Strategic Growth International, Inc.
David Waldman
(516) 829-7111


Leading Brands Enters into New Multi-Year Packaging Agreement for Ocean Spray

Jan. 31, 2002--VANCOUVER, British Columbia-- Leading Brands, Inc. LBIX, Canada's largest independent, fully integrated food and beverage brand management company, is pleased to announce that it has entered into a new, multi-year packaging agreement with Ocean Spray International, Inc.

The agreement provides for increased volumes and product extensions to be bottled by Leading Brands.

Leading Brands Senior Vice-President Tim Dagg said: "We are extremely pleased to be able to enhance our relationships with this great company. We have a long standing relationship with Ocean Spray that we are proud to be able to continue."

We Build Brands™
© 2002 Leading Brands, Inc

Leading Brands, Inc. is the largest independent, fully integrated food and beverage brand management company in Canada. The Company's unique Integrated Distribution System (IDS) offers turnkey, one-stop shopping to food and beverage brand owners. Its subsidiary, Quick, Inc. is building a home replenishment and delivery system for the new economy.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.

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