Howard
E. Wishner
Leading Brands of America, Inc.
[email protected]
203/323-9435
Ext. 3004
Matthew D. Kemp
Leading Brands of America, Inc.
Tel: (203) 323-9435 Ext. 3003
[email protected]
Strategic
Growth International
Stan Altschuler/David Waldman
(516) 829-7111
[email protected]
Leading Brands of America Appoints Four of the Beverage Industry's Leading Sales
Executives To Launch U.S Sales of TREK, PEZ and Other Innovative Brands
STAMFORD, Connecticut--May 28, 2002--Leading Brands, Inc.(NASDAQ:LBIX)(TSE:LBI)
- Leading Brands of America President Bob Miller today announced that the company
has recruited and hired four of the leading sales executives in the beverage
industry. Terry Casey, Senior Vice President of Sales, Central Division; Arthur
Greenwald, Vice President of Sales, National Accounts; Tim Larsen, Vice President
of Sales, Western Division; and Marty Jay Zirofsky, Vice President of Sales,
Eastern Division have joined Leading Brands of America to lead the sales efforts
surrounding the launch of the company's innovative new U.S. brands including
the Optimized Performance Beverage(TM) TREK(R), and the 100% juice drink PEZ(R).
The announcement marks a reunion for the senior level executives
who have previously worked together to dramatically increase sales for SoBe
and a number of other
highly successful start-up beverage brands. Bob Miller remarked, "Since
we have a history of achievement together, I'm confident that each of us shares
the entrepreneurial zeal, focus on innovation and limitless energy that reflects
the direction of both the company and the brands we're launching in the U.S."
Strengthening the bench of the Leading Brands of America sales force headed
by Miller, Joe Garza, Southwestern Director of Sales and Chad Jeffries, Northwestern
Director of Sales have also joined the company.
"This is another significant step in assembling the top notch team that will help propel the tremendous growth the company expects in the next few years," stated Leading Brands, Inc. Chairman and Chief Executive Officer Ralph McRae. "It builds on the appointments of senior level executives at Leading Brands of America and positions us to take full advantage of opportunities across the rapidly changing beverage industry."
We Build Brands(TM)
©2002 Leading Brands, Inc
About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is the largest independent, fully integrated premium beverage company in Canada. The Company's unique Integrated Distribution System (IDS) ™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TREK™, Johnny's Roadside™ Iced Tea and Lemonade, Country Harvest™ Juices, Caesar's™ Bloody Caesar Cocktail, and Cool CanadianÒ Water. Leading Brands recently undertook a major expansion into the United States, with its US headquarters located in Stamford, CT. Its subsidiary, Quick, Inc. is building a home replenishment and delivery system for the new economy.
Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.
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