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Leading Brands, Inc. Announces First Shipments of New Brand Soy₂o™

VANCOUVER, CANADA - December 15, 2003 - LEADING BRANDS, INC. (NASDAQ: LBIX), North America's only fully integrated premium beverage company, announces that this past week it produced and commenced shipping its new beverage brand: Soy₂o™.

Soy₂O™ (pronounced "soy-two-oh") is a unique blend of fruit flavored water and natural soy isoflavones. The 'Evolution of Soy™', Soy₂O™ is 'Clearly refreshing without the soy taste™'. Soy₂O™ is crisp and clear in appearance. There is absolutely no hint that the product contains a healthy 20 mgs of soy in every 12 oz bottle. Initially the product line consists of four distinct new flavors: Blueberry Grape, Peach Mango, Strawberry Guava and Lemon Green Tea.

The Company will initially distribute in the United States, followed shortly thereafter by Canada.

We will continue to provide corporate updates in our monthly newsletter on the first of each month, starting again on February 1, 2004, posted at www.LBIX.com.

About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is North America’s only fully integrated premium beverage company. The Company’s unique Integrated Distribution System (IDS) ™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TrueBlue®, LiteBlue®, TREK® Natural Sports Drinks, NITRO® Energy Drinks, INFINITY® Health Water™, Country Harvest® Juices, and Caesar’s® Cocktails.

Forward Looking Statements
Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.

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