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Leading Brands, Inc. Announces Personnel Changes

VANCOUVER, CANADA - March 13, 2003 - LEADING BRANDS, INC. LBIX (TSX:LBI), Canada's largest independent, fully integrated premium beverage company, announces that Donna Higgins, its Chief Controller and Vice-President of Administration, has been appointed as the Company's Chief Financial Officer, effective April 1, 2003.

Prior to joining Leading Brands in 1999, Ms. Higgins held senior accounting and finance positions with both a large Pepsi bottler and regional beverage distributor. Ms. Higgins replaces Derek Henrey who leaves the Company to pursue an employment opportunity closer to his home. Mr. Henrey was originally hired as the CFO of Quick, Inc.

Also, Gerry Kenyon, the President of Quick, Inc. and later Chief Operating Officer of the Company's distribution operation will be leaving the Company to pursue an opportunity with a large Eastern Canadian grocery chain. Mr. Kenyon's remaining responsibilities will be assumed by David Read, President of LBI Brands, Inc.

About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is North America’s only fully integrated premium beverage company. The Company’s unique Integrated Distribution System (IDS) ™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TrueBlue®, LiteBlue®, TREK® Natural Sports Drinks, NITRO® Energy Drinks, INFINITY® Health Water™, Country Harvest® Juices, and Caesar’s® Cocktails.

Forward Looking Statements
Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.

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