October 30, 2000 - LEADING BRANDS REPORTS RECORD Q2 & SIX MONTH RESULTS: SALES INCREASE 57% & 86%, RESPECTIVELY; EPS $0.05 & $0.11

Leading Brands, Inc. is Canada's largest, independent, fully integrated brand management company.

Leading Brands IDS is our proprietary integrated brand management system, unparalleled across North America. We have the system in place to fully handle all aspects of bringing beverage and snack food or confectionery products to market. This includes product development and packaging, warehousing, transportation and supply chain management, distribution, sales and merchandising.